If you sell your product online, via your own website, Etsy or even Not on the High Street, your packaging is the first physical touchpoint in your customer journey. As there are a growing number of small businesses in the UK, it could be a great time to consider branding your small business packaging to enhance your unboxing experience and stand out from the crowd. So, where should you start?

Your first thought might be printed boxes. However, these often require high order volumes, making them unsuitable for small businesses. But don’t fret – there are still simple, quick, and effective ways you can easily brand your packaging….

Why is branding your small business packaging important?

Branding your business and your packaging is important as it can help you create a memorable impression on consumers and lets them know what to expect from your company…

Strong brands have signature colour palettes and an easily recognised tone of voice. Think about your packaging materials as an extension of your brand. Use it to create instant recognition and build brand awareness. The great impression you create when packaging lands on a customer’s doorstep can delight them and result in repeat sales too.

In 2023, our Unboxing Survey found that 57% of retailers are making the most of their packaging with branding and you could be too! Enhancing your customers experience is not just for large retailers anymore.

If you’re interested in more about consumer opinion about packaging, we are running our 9^th annual Unboxing Survey now! Learn more about it here.

Easy ways of branding your packaging

By focusing on simple but effective elements to add to your packaging, you can create an unboxing experience that sets your business apart from the competition.

Add easy personalisation with printed tape

With a minimum order quantity of only 72 rolls, custom printed tape is a great way to start branding your small business packaging. It adds a touch of personalisation without having to invest in a large quantity of packaging. Packaging you may. not need or have space for.

You can print both traditional packing tape and self-adhesive paper tape – so you don’t have to compromise on sustainability if you prefer paper packaging materials.

Due to the low order quantity, you could even consider getting creative with your brand messages during seasonal holidays. For example, adding hearts for valentines or even snowmen for Christmas!

What are the benefits of custom printed packing tape?

• Low MOQ (Minimum order quantity)
• Easy to adapt for different seasonal messages e.g., Christmas
• Great for advertising
• Cost-effective and easy to store
• Offers a sustainable alternative

Until 30^th September, we are offering FREE origination on selected tapes, on as little as 72 rolls / 2 boxes of tape! You can choose from a choice of paper, PVC and polypropylene. Request a quote by getting in touch today.

Consider custom labels

Labels are another simple yet effective method to brand your small business packaging. The possibilities are endless – you can print with your logo, your web address or even a promotional message.

Prices can vary depending on style, design, and size of the label you choose, as well as the number of colours you choose to print on it.

What are the benefits of custom printed labels?

• Easy to use
• Printed with your own design
• Small Minimum Order Quantity
• Easy to apply during the packing process
• Minimal storage space needed

Try branded tissue paper

Custom branded tissue paper is a great way to showcase your brand’s identity whilst protecting your goods. Adding this extra elements creates a sense of luxury, making the unboxing experience memorable and shareable on social media.

With so many different options when choosing tissue paper, it is a great simple solution to enhance your brands image.

What are the benefits of custom tissue paper?

• Perfect presentation for all sorts of goods
• Choose from an array of colours to suit your brand
• Acid free options, ideal for silverware and jewellery to prevent tarnishing
• Non-toxic tissue paper is available for food items
• Machine glazed tissue or matte finish tissue paper which can be interchangeable to get your ideal look

Enhance your offering with custom mailing bags

Mailing bags are a staple for shipping a variety of products in many industries. With the large array of sizes to choose from and eco-friendly options available too, mailing bags can also be customised to suit an array of packaging needs.

Custom mailing bags are an excellent way to start adding branding to your packaging. It’s a slightly larger commitment than other elements like tape, but it allows for more creativity and a memorability.

What are the benefits of custom mailing bags?

• Available in a range of sizes
• Eco-friendly options available
• Range of printing and finishing options
• Choose from a range of materials like plastic and paper mailing bags
• Great for shipping a wide range of goods

Think about when your small business grows

These simple ways to brand your small business packaging are a great start. As your business grows and your sales volumes increase, you could be ready for printed packaging that demands higher order quantities – like the boxes we mentioned before.

If you feel you need guidance about your small business packaging, the Macfarlane Packaging team are here to help.  We can help with packaging solutions for businesses of any size that protect your goods and your reputation, while creating a great customer experience.

The post Easy ways of branding your small business packaging: updated appeared first on Macfarlane Packaging.

In our 2023 unboxing survey, 40 % of consumers reported that branded packaging can influence them to buy again. This highlights how transit packaging can play an important role in the customer experience.

When you think about it, the packaging materials online retailers use are often the first physical touchpoint in their customer journey. So, it makes sense for retailers to leverage this opportunity and make the most of it. In the digital era we inhabit, simple branding may no longer be enough, while it creates visual impact, consumers are looking for experiences that really stand out. What’s the next step? Enter, connected packaging…

To align their physical and digital customer experiences, online, multi and omni-channel retailers can start considering connected packaging. It presents an all new creative opportunity for retailers to gain a competitive edge and represents a new trend in retail technology.

What is connected packaging?

Connected packaging is packaging that can be transformed into a digital experience. This is achieved by printing packaging with QR codes, barcodes or images that can be scanned with a smart device that launches a digital experience in a browser-based app.

Also classed as smart packaging, this type of packaging can feature RFID or NFC technology where users can tap their phone against packaging to interact with it.  

Exploring different types of QR codes used for connected packaging

With connected packaging there are different types of QR codes to get to grips with, which can be used in different ways to enhance the consumer experience. Let’s explore a couple of options and how they could be used internally and for customers…

Before a product even reaches the customer, connected packaging can save time in the warehouse by using SKU (Stock Keeping Unit) QR codes. This QR code may look like a classic barcode but it unlocks so much potential for things, like inventory control, as each packaged product can simply be scanned and information stored in digital databases.

In comparison, serialised QR codes can help to deliver unforgettable unboxing experiences for customers. Each code is unique for every product and can be easily customised making them precise and trackable. Of course, they can be used for content delivery, such as videos on how to use the product too. Plus, serialised QR codes can be useful when thinking about product specific requirements which a customer could scan to learn more about.

What’s the difference between connected packaging, intelligent packaging, and smart packaging?

These terms might seem interchangeable – they all mean the same thing, right? Well, not exactly.

As mentioned, connected packaging is when you leverage technology, like QR codes or NFC technology, to create an interactive (or connecting) experience for consumers.

Intelligent packaging is used to monitor the conditions of packed products, such as food, with sensors. It’s particularly useful in cold chain industries, where temperature sensitivity of products is critical.

Smart packaging is an umbrella term for any packaging that has enhanced functions, so both connected packaging and intelligent packaging could be referred to by this name!

What are some of the advantages of connected packaging for B2B and B2C organisations?

Connected packaging can offer advantages to B2B and B2C businesses alike. Let’s explore some of these…

• Creating instant feedback loops- Connected packaging can be used to interact with customers in terms of feedback and provides a way to create instant content delivery. Scanning a QR code that takes the customer straight back to a page where they can leave a review of things like the overall service and product rating is a great way to gain valuable information and analytics.
• Enhancing customer experience- Connected packaging can give customers a better product experience as well as making the product more accessible, something which is paramount to stand out in a competitive retail environment.
• Reinforcing Branding – The story for business-to-business organisations is also very similar. Connected packaging is a groundbreaking way to develop content and reinforce branding.
• Easily communicating key messages- Connected packaging can be used internally for training purposes. Imagine having a way to communicate and train a sales team on a new product with a simple QR code on the product’s outer packaging that takes you to an informative video all about the key selling points of it. This could save time and valuable resources.

Providing consumers with connection – how connected packaging can enhance the unboxing experience

With consumer behavior perpetually changing, connected packaging presents new opportunities to provide online shoppers with a new way to connect with retailer brands. It’s a way to communicate and engage on top of standard branding practices.

In the age of social media, there are millions of unboxing videos on the internet. The ritual of unboxing a new product or opening a haul is everywhere. Google estimates that people have spent so much time watching unboxing videos, its equivalent to watching Love Actually 20 million times.

Who wouldn’t want a slice of that pie? A positive unboxing experience not only reaches the customer who opened the parcel but could reach a huge audience if they post their encounter online. Using connected packaging is certainly a way for retailers to stand out. Plus, it could be a great tool for brands who use influencer marketing as part of their strategy.

Reaching your sustainability goals with connected packaging

We have explored what connected packaging can offer to customers and businesses but how can it be used to contribute to a circular economy?

With the impact of packaging on the environment becoming more prevalent in today’s market, connected packaging can offer a simple solution to minimise packaging waste and strengthen businesses’ sustainability goals and reputation.

An interesting way this can be done using a QR code is to give consumers details on how to recycle the packaging provided. Specific serialised QR codes could be used to provide recycling instructions by region as well as tracking returnable packaging all the way back to its origin.

Leveraging connected packaging to build long-lasting customer relationships

Connected packaging not only holds the potential to be a new marketing opportunity, but it also offers online retailers a way to further understand the needs and wants of their customers, as they interact with their packaging. Just like loyalty cards, connected packaging is a great way to collect marketing data!

Using this type of packaging, you can look at measuring interactions, engagement and conversion of a particular campaign. Plus, connected packaging allows retailers to think big picture too and capture information about trends, brand saliency and efficacy, as well as spend optimisation and efficiency.

The data collected can help retail brands to build long-standing relationships with consumers and drive repeat sales. Plus, consumers are receptive to connecting with brands through packaging and there’s evidence to back this up…

• 49% shoppers think that their shopping experience would be better if retailers offered promotions related to past purchases.
• 65% UK consumers said they’d be willing to take the time to work out how to engage with a product via their smartphone.
• 45% of shoppers in the UK say they expect to interact more with connected packaging in the near future.
• 62% UK buyers said they are more likely to buy a connected product if it links them to a loyalty scheme.

Connected packaging examples – how you can deliver a wow-moment with your packaging

So, once a consumer has scanned or interacted with your packaging, how can you deliver that wow-moment?

Well, the experience your connected packaging launches really can be as simple or as complex as you want it to be. Connected packaging examples include using a QR code to launch a simple web page, or even a full augmented reality experience. For example, after scanning, you could launch a game that allows customers to win prizes or just direct them to instructions on how to recycle the packaging your product has been shipped in.

But what do consumers want from connected packaging? In essence, they want to get added value from their experience.

In the UK, consumers have a big preference for discount on future purchases, with 85% of people telling SharpEnd this is what they desire. Instructions for use and customer support were also reported by consumers as content they were interested in. 75% consumers were also interested in how to recycle a product. These consumer preferences highlight that the experience brands deliver is as much about informational transparency, as it is about repeat purchases.

Deliver a memorable unboxing experience with connected packaging

Interested in exploring the potential of connected packaging? The Innovation Lab team at Macfarlane Packaging are experts in packaging design and have the capability to support connected packaging projects.

For more information, get in touch with us today or click to take a virtual tour of our Innovation Lab facility today.

The post A Guide To Connected Packaging – Updated appeared first on Macfarlane Packaging.

Custom packaging extends beyond product protection and functions as a marketing tool that leaves a lasting impression on your customers. But what exactly is branded packaging? And is it right for your business?

In this blog, we will explore branded packaging and why it’s beneficial for you. We will also offer tips for a memorable unboxing experience with both custom shelf-ready packaging (SRP) and transit packaging.

What is branded packaging?

Branded packaging refers to using customised packaging designs to promote a company’s brand and create a memorable unboxing experience for customers. Consider it a strategic marketing tool that helps businesses stand out from the competition.

There are various types of branded packaging to choose from, including custom-printed boxes, bags and labels. Each pack can be tailored to reflect your unique brand identity, values and message.

Benefits of custom packaging

Enhancing brand recognition is one of the key advantages of branded packaging. When your packaging stands out with your unique branding elements, it becomes instantly recognisable to consumers.

Recognition helps create a lasting impression and increases the likelihood of customers recalling your brand when making purchasing decisions. This is especially true for shelf-ready packaging, which can use eye-catching colours or messages to be easily identifiable for new customers and memorable for returning customers.

For shipping purposes, we like to say packaging has a 100% open rate. You can’t afford to miss out on key real estate, especially when unboxing videos are so popular online. If you can use a custom-sized packaging solution that fits your product well, it will minimise your overall pack size. This has a knock-on effect across your packing operation by reducing storage and shipping costs and the likelihood of damages.

 Some key benefits of choosing custom designed packaging are:

• It helps better protect your products
• It improves your customer experience
• It can help build your brand awareness
• It contributes to your packing operation being more sustainable
• It can reduce damages and returns
• It could reduce your shipping costs

Every business is unique, but if you are considering branded packaging, our team of experts could help you find the right solution for your business.

Our Innovation Labs help you find the right pack through design and testing to bring your custom solution to life.

We also have a specialist presentation and retail packaging team who will work with you to deliver retail supplies that enhance your brand and deliver a memorable unboxing experience.

The importance of sustainability messaging

As the public is becoming more eco-conscious, utilising the touchpoints you have with customers is not only beneficial for you but also them. Using sustainable packaging that’s clearly labelled could help you make a big difference.

If you’d like to learn more about eco-friendly practises, you can download our free guide to sustainable packaging here.

Tips for creating a memorable unboxing experience

Creating a memorable unboxing experience is a powerful way to engage consumers and boost brand loyalty. Here are some tips to creating a memorable experience for your customers with both shelf ready and transit packaging.

Shelf-ready (SRP) packaging

1. Design for easy conversion: Consider creating supplier-to-retailer transit packaging that can easily convert into shelf-ready packaging. This streamlines the process for retailers and ensures your product is displayed correctly and according to your brand guidelines. Perforated edges or tear strips can facilitate easy opening.
2. Optimise for display: Ensure that once the transit packaging is opened, it can serve as an attractive display without requiring significant additional effort. For additional branding opportunities, design the outer carton to double as an in-store display case, ensuring brand visibility and easy access for consumers.
3. Consistent branding: Maintain consistent branding elements across all packaging layers. This consistency reinforces brand recognition and makes a strong impression, especially on busy store shelf.

Transit packaging

1. Ensure durability: Transit packaging must be robust enough to protect the product during transportation. Even if beautifully designed, receiving damaged goods has a negative impact on customer experience
2. Secure contents: Use custom inserts, foam padding or air cushions to secure products whilst shipping. This prevents movement and potential damage during transit. For security protection, consider tamper-evident seals.
3. Consistent branding: Maintain consistent branding elements across all packaging layers. Consistency reinforces brand recognition and makes a strong impression; this is important for transit packaging as it might be your customers first touch point with your brand.
4. Easy use and disposal: Ensure the packaging is easy to open and recycle. Include tear strips for easy opening and provide clear instructions on how to dispose of the packaging responsibly.

How Macfarlane Packaging can support you with branded packaging

At Macfarlane Packaging, we can help you with all kinds of custom packaging.

Whether you need a bespoke packaging solution to provide protection for high-value products or want to enhance your customer experience with branded packaging, our experts will be with you every step of the way!

The post The impact of branded packaging appeared first on Macfarlane Packaging.

Unboxing offers a unique chance to engage with customers and make a lasting impact. But what is unboxing, and what does it entail?

In this article, we’ll define unboxing, consider the importance of the unboxing experience for retailers and provide actionable insights that can help you create an unforgettable unboxing experience with your packaging.

What is unboxing?

Unboxing is when a consumer removes newly purchased products from its packaging, opening and revealing the contents.

What started as a creative trend for tech vloggers in the mid-2000s, is now a huge phenomenon. It’s estimated that there were over 25 billion views of unboxing videos on YouTube last year.

Unboxing creates anticipation about products and the brands associated with them. Consumers get a dopamine hit and a good unboxing experience can leave a long-lasting impression.

The importance of unboxing in ecommerce and online retail

Unboxing is a vital aspect of the customer experience in the ecommerce and online retail industry. The unboxing experience goes beyond merely opening a package. It holds the potential to create a memorable and positive impression on customers. It can also influence future customer purchases.

In fact, research from Think with Google also suggests that 62% of consumers watch unboxing videos when researching a purchase. Plus, unboxing videos are considered the fourth most influential content type social media users find helpful when making buying decisions. 

The unboxing experience an online retailer creates and the packaging it uses can set the tone for brand perception. This is particularly true if you’re a pure-play ecommerce business, as packaging is the first tangible experience a consumer has of your brand.

Well-packaged and thoughtfully presented products can convey quality and attention to detail, as well as your thoughts on sustainability. By incorporating your branding or a unique design on a package, you also enhance brand recognition and deliver a cohesive brand experience. This can reinforce consumers’ connection with your brand and increase brand loyalty too.

Our own unboxing research highlights that a positive unboxing experience with branded packaging makes 41% of consumers likely to buy from a retailer again.

So, a memorable unboxing experience goes beyond that first customer interaction. It can drive future sales, foster loyalty and can even help you gain social media and online video reviews. This can lead to increased visibility and organic promotion of your brand, ultimately attracting new customers and generating more sales.

Creating a memorable unboxing experience

When it comes to creating a memorable unboxing experience, packaging is a key component. Not only will packaging protect your products and deliver them in one piece, but it’s an opportunity to wow your customers too.

The role of packaging in unboxing

The packaging you use sets the stage for your unboxing experience. It’s often the first physical interaction your customers have with your brand. Plus, packaging also represents a business’s largest owned media.  

The design, material, packaging, and presentation all affect how enjoyable the unboxing experience is. Effective packaging can save money, protect products, and create anticipation and enjoyment when delivering your goods. So, what actionable tips can you apply to your packaging to ensure your unboxing experience is memorable?

Tips for creating a memorable unboxing experience through packaging

• Make sure your packaging fulfils its primary purpose – protection. Ultimately, the transit packaging you use is there to make sure your goods get from A to B without any damage.
• Choose packaging that meets expectations of your consumers. Packaging should be easy to open, not use excess material and be easy to use for returns, if necessary.
• Opt for sustainable packaging materials. Research has shown that consumers view eco-friendly packaging as a priority for retailers. Make sure you choose sustainable materials and a design that is light and space efficient to minimise carbon emissions in transit.
• Design your packaging so it reflects your brand. Custom packaging that includes your logos and brand colours ensures you give the right impression of your brand. It also helps to set the tone of shopping interactions with you in the future. You can apply branding devices to boxes (inside and out), labels, bags, tape and even fill materials.
• Clearly print packaging with key information your customers need to know. If your packaging is recyclable, it is helpful to highlight how it can be recycled. You may also want to include seasonal campaign messages or other pertinent information (e.g. if goods inside are fragile).
• Consider personalisation and embellishment to make your packaging stand out. Personalising packaging, as well as content, can make customers feel special and singled out. For example, cards with handwritten notes (if appropriate for your productivity) can make the unboxing experience more memorable. Alternatively, small inclusions, like free samples or candy, can sweeten the unboxing experience. 
• Make your packaging interactive with connected packaging. Printing your packaging design with QR codes or barcodes can allow your customers to launch interactive experience if they scan then with a smartphone. This can be as simple as launching a web page or a full-on augmented reality experience or game. Click here to learn more.

Simple step-by-step guide to creating an unforgettable unboxing experience

1. Research your target audience – understand the preferences and expectations of your target audience to design packaging that resonates with them.
2. Choose the right packing materials and optimise them – select packaging materials that are not only sturdy but also align with your brand image and values. Optimise your packaging so it is light, space efficient and not wasteful while offering protection.
3. Create an eye-catching package by collaborating with a designer to make sure it reflects your brand and stands out.
4. Add branding elements – incorporate your logo, brand colours and other visual elements to reinforce brand recognition.
5. Consider the opening experience – design packaging that is easy to open, providing a sense of anticipation without frustration. You may want to consider other accessibility elements, like tactile surfaces and braille, depending on your audience.

Expert support so you can master your unboxing experience

Need help mastering the art of a great unboxing experience? Look no further. At Macfarlane Packaging, we have the experience to help you craft an unforgettable unboxing experience with your packaging.

We have everything you need to make your packaging stand out. Our wide range of products,  Innovation Labs and Packaging Optimiser, are all available to help you. Contact us today to learn more.  

Did you know our 2024 Unboxing Survey is live? If you have bought something online and want to share your opinion on the packaging, click here to take part in our 2024 Unboxing Survey.

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Resolutions don’t just happen in our personal lives either, it’s a great time to reflect on business performance in 2023 and what improvements you could put in place to make 2024 stronger. 

In our experience, a good place to start with workplace resolutions is your packing operation. Changes there can have a positive knock-on effect throughout your business – improving efficiency, reducing cost, maximising transportation, and reducing the carbon footprint of your supply chain.

Here are eight packing operation resolutions to consider for 2024:

Create space to grow your business

If you’re fast outgrowing your warehouse or, would like to expand your operation but cannot see the way to do this without moving a new premises, then perhaps a rethink of how you are currently utilising the space may help.

Warehouse space is at a premium and forms a large part of any company overhead, but have you planned that space or, has it just evolved over time to accommodate your operation?

A rethink of your storage space may unlock opportunities to expand production or your packing area. For example, a pallet stored on the floor takes up 1.2sq metres of space, often enough area to install a pack bench.

If your looking at ways to increase your workable space, you may be interested in reading our previous blog “How to unlock warehouse space for your packing operation in 2023”, it’s an oldie but goodie.

Identify opportunities to free up cashflow

Cashflow is king, so why are you paying invoices for bulk quantities of packaging which won’t be used for months? You may get a great price from a manufacturer initially but, packaging doesn’t generate revenue. The cost of storing slow moving stock week after week is cancelling out those procurement savings.

Consider buying little and often from a packaging distributor on a stock and drip contract or JIT. You get the packaging you need, when you need it and, paying for it at point of use.

Removing pallets and pallets of slow-moving packaging stock also contributes to your first resolution of creating more space too!

Boost efficiency with an ergonomic space

Is it time to rethink the layout of your packing operation? There are so many ways you can optimise a workspace to make it more efficient and increase productivity.

Well organised, purpose-built workstations can revolutionise the packing area, reducing the amount of “wandering” around the warehouse to get the right packaging to wrap products being shipped.

They can be customised to hold the packaging you need, including different sized boxes and mailers, protective infill systems, tape dispensers and label printers. With everything you need to hand, your packing area can become a well-oiled machine. 

Pack bench height can be adjusted too, allowing you to tailor the station to the comfort of your packers, so they can either sit or stand (don’t forget an anti-fatigue mat too, to reduce the risk of pressure to feet and legs).

Consider a conveyor system interconnecting picking areas, pack stations and goods-out. Creating a seamless link in your packing operation, they can be fixed or mobile, set to the height required for your products, and be as integrated or free standing as you require.  For example, you may go with a roller conveyor to start, where you manually push the goods to the next area.  For larger more established operations, a belt driven option with light sensor activation and control can be set to automatically direct packaging to multiple locations.

Reduce the amount of packaging material you use

When less packaging is used, you are not only reducing overall waste but business costs too.  It’s a win-win situation.  This is especially important if you are working towards the new EPR legislation which will affect manufacturers, distributors, and retailers where their product packaging will end up in household waste streams.

A rethink in box size can reduce the amount of material used as well as reducing the need to void fill. 

Are there opportunities to re-engineer your packaging material to reduce the weight? 

Consider ways to reduce the weight of material you’re using each year too. For example, a switch to a stronger adhesive tape can help to reduce the overall amount you need to apply, removing the need to H tape packs.  A stretch wrap review can also unlock opportunities to reduce the amount of material needed to wrap each pallet, often a Macfarlane Packaging Stretch Wrap Review reduces material use by up to 50%.

As well as reducing material use, you will also reduce the cost of your packaging and improve the overall carbon footprint of your business.

Optimise your delivery fleet and courier network

Building on the resolution of using less packaging material, by rethinking your packaging and optimising your pack cubage you may be able to fit more goods onto a pallet or, increase your vehicle payload. 

This will drive optimisation of your delivery fleet or reduce courier costs if you’re paying by size or weight of parcels shipped.

By increasing the capacity of your delivery vehicles, you can reduce the amount of vehicles you need to load, combat driver shortages and fluctuating fuel costs.

Combat labour shortages with packaging automation

Labour shortages are a defining feature of the logistics industry, but when you use packaging that’s quick to assemble, pack and wrap, you can increase throughput and manage production spikes more efficiently with the workforce you have in place.

Bringing in a level of packaging automation can also help to support a more efficient operation, reducing menial, repetitive tasks and allowing you to upskill your workforce.

There are packaging automation solutions for every size of business, at a cost to suit every budget too.  It doesn’t need to be a huge cap-ex project.

For smaller businesses, you may consider entry level automation, like electronic gummed paper tape dispensers, which cut strips to size ready for speedy application.  Or perhaps a void fill dispenser which automatically adds the right amount of protection at the click of a foot pedal.

If you’re wrapping more than 14 pallets per day, consider a stretch wrap machine which efficiently applies film to your pallets, leaving your operators free to take the last pallet to goods out or, bring in the next pallet for wrapping.

Box erectors and sealers can assemble your packs ready for filling, so operators can focus on packing. If you want to “go large” an auto-boxing or bagging machine can be installed to build, fill and seal packs.

Automation can be as integrated as you want to make it, there are options to suit every size of business to reduce the number of touches to a product or pack, reduce manual handling and material use, as well as speed up your operation. 

Meet your sustainability targets for 2024

Carbon footprint reduction plays a key part in ESG goals, with larger businesses committed to Mandatory Greenhouse Gas Reporting by the UK Government. The race is on to make better use of natural resources.

Many of the resolutions above will help you to reduce your packaging use, optimise your delivery fleet and cut emissions from the supply chain. 

Book a packaging review with Macfarlane Packaging

So, how do the above resolutions sound? Overwhelming when you still have your regular day job to do?  Don’t worry, we can do all the above for you with a free of charge, no obligation packaging review!

We come to, walk through your operation to see what your packing, how you’re packing it and then, we suggest some solutions to help you get those resolutions in place.

Look at how Macfarlane Packaging can support your business or, contact us today to book your packaging review.

The post 8 packing operation resolutions for 2024 appeared first on Macfarlane Packaging.

It’s fair to say it’s been a mixed year for the UK.  We’ve had a Coronation, climate change protests, weather-based emergencies, and the highest inflation on record – not to mention a plethora of TV presenter scandals that kept us all guessing…

As usual, the year has passed in a blur and we can probably all agree that the cost-of-living crisis has made it one of the most challenging years for individuals and businesses alike. 

These challenges have impacted the way that companies have forecasted and managed their budgets. Much of our work this year has been to support our customers and help reduce the cost of their packaging, as well as the impact it can have on their operations.

In this article we’ll consider what happened during the packaging industry in 2023, as well as economic, legal and social factors that could impact the packaging trends we’ll see in the next year.  Plus, we’ll dive into the packaging trends our experts are predicting.

A look back at Macfarlane Packaging in 2023

The packaging industry is always fast paced, and life here at Macfarlane is no exception. In the first half of the year we launched our second state-of-the-art Innovation Lab. The new facility, based just outside Manchester, features a host of leading equipment and machinery, like ePASS testing tech.

During summer, we launched our 8^th annual unboxing survey. Over 1,000 consumers unpacked their opinions on the packaging used by internet retailers. Results highlighted that sustainable packaging – including recyclable and recycled content options – are still a high priority for consumers. Findings also emphasised the tricky balance retailers face making their supply chain as cost effective as possible, while continuing to enhance the unboxing experience for consumers.

At the end of 2023, we’ve seen more and more businesses beginning to prepare for Extended Producer Responsibility (EPR). The legislation will see the cost of household waste processing pass to “packaging producers”, so many businesses have been looking for ways to mitigate forthcoming fees.

What will influence packaging in 2024?

There are several different factors that could influence packaging trends in 2024:

Economic uncertainty will continue to create cost stresses for businesses – while consumer confidence and spending is expected to grow moderately, it will be tempered by increases in interest rates and cost-of-living support being phased out (source). This will mean many households will still be cutting back.

On top of this, the National Minimum wage rise in April 2024 combined with labour supply shortages and low levels of investment in business present a challenge. Businesses will face higher production and labour costs, and increased competition for labour too.

Packaging legislation will influence business costs   – the abovementioned EPR regulations are expected to impact many businesses and many companies will incur increased costs as a direct result of packaging they put into the UK market. It is thought it could shift almost £1.4bn of expense over to producers. Plus, businesses are going to have to invest in improved reporting, training and staff to manage compliance.

Consumer and legislative pressure will continue to drive sustainability priorities – consumers are continuing to demand eco-friendly packaging materials. Our latest unboxing research confirms this. Plus, modulated fees from EPR regulations will drive businesses to rethink their packaging materials. For example, paper is expected to attract a lower fee vs. plastic.

In addition, the EU’s Corporate Sustainability Reporting directive may also impact businesses in the UK if they have any significant European footholds. They’ll be required to provide more detailed sustainability data and report on the impact of their supply chain, further applying pressures around sustainability priorities.

Packaging trends to expect in 2024

So, without further ado, here are the packaging trends that our experts are predicting for next year…

Granular packaging data

The first trend we’re predicting is the need for granular packaging data.

Earlier in this article, we mentioned EPR. The new regulations mean packaging producers will need to report on their packaging materials in more detail than ever before. A “packaging producer” can include all sorts of business, including distributors like us through to retailers and online marketplaces. Essentially, if any packaging you use, sell, make or distribute will end up in household waste, you could be eligible if you meet certain turnover and packaging weight requirements (learn more here).

So, what packaging data should you be tracking? You need to get granular and make sure you can identify:

• Packaging material type (e.g. paper, plastic, wood, glass)
• Packaging material weight (this should be by material type / category)
• Packaging activity / how it was supplied (branded or unbranded, filled or empty, imported, hired or loaned)
• Packaging class (whether it is primary, secondary, tertiary or shipment packaging)
• Packaging by waste type (household, non-household, on the go, reusable or self-managed)

Advanced packaging optimisation

The second trend we’re predicting is advanced packaging optimisation.

The results of our latest unboxing survey highlighted the careful balance that retailers and their third-party logistics partners need to strike when balancing costs, sustainability and packaging function alongside consumer expectations. This careful balancing act won’t just apply in B2C markets either – they’ll apply for B2B companies too.  

In this instance “out of the box” packaging solutions are no longer cutting it for many companies. Highly optimised variants are becoming key for businesses looking to balance cost effectiveness alongside other priorities. Packaging optimisation allows businesses to customise their packing materials to meet their sustainability goals and the expectations of their customers. For example, a highly valuable product might need packaging that’s tamper evident – calling for a design with anti-theft features, as well as specialist sealing that a standard 0201 cardboard box might not offer.

Sustainable and recyclable packaging designs

The third trend we’re predicting is sustainable and recyclable packaging designs.

As EPR kicks in with modulated fees, we’ll see a drive from businesses to review their packaging based on the taxation charges and focus on re-engineering their pack weight, size and recyclability.  This is not only positive for consumers but, will also have a positive impact for businesses as packaging costs could decrease. 

It is likely that businesses will also look at the types of material they’re using for their packaging as well. For example, we are likely to see even more businesses be driven to paper-based packaging vs. plastic. Especially given the fact that plastics will be double taxed, when you take into account the Plastic Packaging Tax that was launched in 2022.

Cradle to grave design will be phased out and cradle to cradle design will become the new norm. For example, we already have customers using transit packaging that can then be repurposed as gift packaging!

Investment in reusable packaging

The final packaging trend we expect to see emerging in 2024 is businesses investing in reusable packaging.

Our 2023 unboxing results revealed that 86% of consumers would be willing to return packaging to retailers if it was reusable. And this can’t be ignored. It highlights a shift in thinking towards a more circular economy.

On top of this, reusable packaging will be exempt from EPR fees, so it’s likely that many businesses will start considering how they can factor it into their packaging strategies.

This trend will likely be a longer-term shift, as there are practicalities that will need to be considered, such as how packaging will be returned for reuse and how reusable packaging will be returned for reuse, cleaning and maintenance.  

Support handling packaging trends in 2024

At Macfarlane Packaging, we have a wide range of products, services and facilities to help you handle the packaging trends that 2024 will throw your way. Tools like the Packaging Optimiser can show you the carbon and financial cost of your packaging, while our Innovation Labs can help you design and test your ideal packaging and our e-trading portal can generate packaging usage data at the click of a button.

Don’t hesitate to get in touch to see how we can help.

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Now in its eighth year, our Unboxing Survey (the largest of its kind in the UK) aimed to assess if consumers’ packaging priorities have changed, considering the cost-of-living crisis, and if sustainable packaging had become a decision-maker for even more consumers when choosing to shop online with a brand.

In this blog, we’ll unpack the results of our 2023 Unboxing Survey and provide valuable, constructive insights into consumer experiences with ecommerce packaging…

The backdrop of our 2023 Unboxing Survey

The survey has taken place during a challenging time for retailers and consumers alike. Significant increases in inflation and cost-of-living at the end of 2022 spilled into 2023 and have left many with less disposable income. The knock-on effect? Internet retail revenue has seen negative growth during the first half of 2023. On top of this, many consumers are less loyal to brands because of economic concerns.

So, where does packaging factor into this? Well, packaging can play a big role in the online shopping experience. It’s the first tangible touchpoint when consumers shop online and can help build doorstep anticipation. 

Let’s unpack what consumers have had to say…

Unboxing now and then

Since we began our unboxing research eight years ago, a lot has changed for retailers and consumers alike. This means the packaging used to ship online shopping has changed too – and for the better.

Retailers have made strides to improve their packaging with a 46% increase in branding appearing on their packing materials. Another improvement we’ve witnessed is a 40% decrease in parcels arriving with damaged goods. Fewer retailers are overpacking their products too – listening to customer frustrations about excess packing materials.

Consumer shopping habits and how packaging influences them

This year, two thirds of consumers have stated they’re spending more time shopping online. Most consumers also overwhelmingly report home delivery is their preferred way to receive goods.

On top of this, returns are an important factor. They remain a big concern for consumers, as confirmed by recent findings from Klarna with 84% of shoppers saying they’ll turn their back on a retailer after a bad returns experience. Positively, of consumers who had to make a return, 89% reported they used the packaging deliveries came in to do so.

So, what does this mean for packaging? Well, with more and more people shopping online, it puts the onus on retailers and their partners to continually innovate when it comes to packaging. Packaging must be suitable for home delivery, as well as return-ready to provide the bare minimum unboxing experience.  

Demands for retailers to keep sustainability a high priority

The environment remains a top concern for consumers. 55% say retailers should keep sustainable packaging a top priority. A further 42% also believe it should be a priority – but not at the expense of keeping costs down.

Essentially, our unboxing survey results highlight the tricky balancing act of managing cost and sustainability. Particularly during times of high inflation that are not only impacting consumers but, business costs too.

In terms of how sustainable packaging will evolve in the future, 87% of consumers reported they’d be willing to return reusable packaging to retailers. This demonstrates that people are becoming more conscious of the circularity of packaging.    

The packaging balancing act – managing costs and sustainability

As mentioned, it can be a fine line for retailers trying to manage costs and sustainability. The solution? Packaging optimisation.

More and more online retailers and 3PLs are turning to highly optimised packaging to overcome supply chain complexities, increase efficiency, lower costs and, ultimately, reduce their environmental impact.

At Macfarlane Packaging, we have the tools and facilities to help retailers create a memorable unboxing experience while optimising their packaging, like our Innovation Labs. Plus, our Packaging Optimiser software can illustrate the savings to retailers’ bottom line and the environment when they make improvements to their packaging.

To see the full results of our 2023 Unboxing Survey, click here. If you’d like help delivering an amazing unboxing experience, get in touch today.

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According to our 2022 unboxing research, 61% of consumers get more excited about a parcel arriving if the packaging is branded, and 52% are likely to purchase again from a retailer if their delivery arrives in premium packaging! We also found that 27% of consumers won’t purchase from a retailer if their packaging isn’t sustainable.

In this blog post, we will help you decide which postal packaging solution is best for your products. We will look at what makes a great unboxing experience, review packaging features that help enhance it and suggest some great packaging solutions to wow your customers with elegant product presentations.

Which postal packaging solution should I choose?

The type of postal packaging you should use will depend on the products you’re shipping. You should consider the size and weight of your products, how fragile and breakable they are, and whether you are shipping single or multiple items in the same parcel.

Your packaging needs to be durable enough to protect your products in transit and should be the right size for your products, with no excessive material. This way, you can maximise transit protection, cut down on unnecessary material waste, and make sure your parcels look great when they arrive with your customers. All this helps create a great unboxing experience.

The ease of opening and returning your parcels can make a big difference in how customers perceive your brand. For example, if they struggle to open the packaging and can’t reuse it for a return, leaving them with the hassle of finding alternative packaging, this won’t make a great impression…

Factors such as how sustainable and recyclable your packaging is also play an important role in how customers perceive your brand. Too much packaging, or not knowing how to properly dispose of it, can be annoying, especially if you have to divide the pack before throwing it away.

What makes a great unboxing experience?

When it comes to unboxing, the first rule is to make it as simple as possible for your customers. Your packaging should be easy to open, easy to recycle, dispose of or reuse, and easy to return.

Don’t overpack. It is inefficient and can be a pain for customers to get rid of all the excess material.  

Remember, presentation is key. If you spend a lot of money on a product, you want to feel like you made a good investment.

Lastly, don’t forget to add a bit of surprise. In-box messages, colourful tissue or shredded papers, personalised notes… all this makes your customers feel extra special.

Packaging features that enhance unboxing experience

There are several features you can add to your packaging to ensure it delivers the wow factor your products deserve, including:

• Tear strips – Making your packages easy and enjoyable to open will improve the unboxing experience. Solutions with built-in tear strips are a good option, as customers can simply pull the strip off the package – no scissors required! Once the strip is removed, it can’t be added back in, giving your customers peace of mind that no one tampered with the contents of their package before they got it.

• Self-seal strip – this simple solution will remove the need to tape your packaging, keeping it neat and tidy and protecting it from accidental opening during transport.
• Branding – If you’re looking to add a personal touch to your packaging, why not print your company logo or a custom message on the packaging itself? Packaging can also be printed inside if you’re concerned about security, which is a great way to surprise your customers when they open your parcels.

• Finishing touches – Add tissue or shredded paper to your postal box to elevate product presentation. Tissue paper can also be branded with your company name and logo to create a more personalised experience for your customers.

• Connected packaging – printing your packaging with QR codes provides a more effective way to communicate and engage with your customers. It also makes sure that your packaging isn’t the end of the customer journey but rather an integral part of your brand’s overall experience.

Packaging solutions for a memorable unboxing experience

Below are four postal packaging solutions to help you deliver a great unboxing experience.

1. eCommerce Boxes are a great postal packaging solution for online retailers and 3PLs. There are different types available, including boxes with a crash-lock base, which makes them quick and easy to assemble.eCommerce boxes come with peel and stick closures, so there’s no need to use packing tape. This helps save time, ensuring you pack more products and get them out the door quicker. Many also have easy-open tear strips, so the end customer can access their parcels easily. Consider adding tissue or shredded paper inside the box to elevate product presentation. Extra features, such as Korrvu inserts – a strong, highly-resilient low-slip film to surround your products, will help protect your goods from shock and vibration during transit while ensuring a beautiful presentation.
2. Postal wraps are a great alternative to postal boxes, ideal for sending products, such as books, DVDs, board games and other, low-profile items. They fit tightly around your items, ensuring enhanced protection and smart product presentation with no additional cushioning material required. Similarly to eCommerce boxes, they can come with a self-seal closure and a tear strip for easy opening. They can be used to pack singular or multiple items and come in a wide variety of sizes to choose from.
3. Postal envelopes are a great, flexible solution for posting items that need lightweight protection, such as CDs, DVDs, books, jewellery, documents, magazines, artwork prints and fashion accessories. They are simple to use – just pop your item in one of the envelopes, seal using the peel-and-seal closure, and you’re ready to post!
4. Flexi-Hex – if you are shipping bottles and are looking for an eco-friendly, paper-based packaging solution, Flexi-Hex bottle packs are the perfect solution option for you. This unique bottle packaging features an expanding honeycomb sleeve that fits securely around bottles to protect them in transit. It’s 100% kerbside recyclable and can be composted. It is also available with outer boxes for easy posting.

Need help choosing postal packaging?

If you are unsure which postal packaging solution is the best for your items, our friendly team of packaging experts is here to help you. We can discuss your specific requirements and talk you through the different options available. We can also help with custom packaging solutions, including custom sizes and print, as well as packaging automation.

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It’s a strategic tool for building brand loyalty, fostering customer engagement, and creating memorable moments that keep shoppers returning for more. Paying attention to the details allows you to turn each unboxing moment into an experience that sets your brand apart from your competitors.

In this week’s blog, we’ll be covering why a great experience should matter for your brand and how to use packaging to create that. Along with looking at the impact on both first and last impressions to foster long-term relationships with consumers.

Why does a great packaging experience matter?

If you’re an internet retailer, the unboxing experience is a moment to wow your customers and the packaging you use has a critical role to play. On the most basic level, your packaging ensures your product is protected so customers receive their goods in perfect condition. But if you’re a pure-play retailer, packaging is the first physical touch-point consumers have with your brand.

But where to start? As a minimum, we’d recommend that you use ecommerce packaging that:

• Provides sufficient protection for your products
• Is easy to open
• Is light and space efficient
• Is the right size – with no excess material
• Is easy to return
• Is made from sustainable materials
• Is recyclable

4 ways to help you create a rememberable experience

There are many moments throughout the journey where you can create a great ecommerce packaging experience. It begins even before the customer opens the box, as the exterior of the package sets the tone for what’s to come. It ends with how easily the customer can dispose of the packaging provided.

Here are some factors to consider giving your customers the best unboxing experience throughout their unboxing journey:

1. Customisation opportunities

Branding your packaging allows you to interact with your customer as you would in a retail space, allowing them to take the store experience into their home and communicate through it. With peak around the corner, it’s easy to make the unboxing experience memorable with seasonal messaging. Not only to engage your customers, it also offers you an additional way to capitalise on the holiday demand.

You could introduce seasonal tape, labels or inserts alongside your standard packaging for a quick impact. These types of packaging are often available within short lead times and in lower minimum order quantities, making them ideal for shorter-notice promotions.

To establish a long-term ‘wow’ factor, why not explore custom printed cardboard boxes. They are a great way to create stylish, functional, and on-brand packs that consistently deliver an excellent unboxing experience that contributes to brand loyalty.

 2. Environmental considerations

Packaging is essential to ensure products arrive at their destination safely and intact. However, it’s important that packaging is designed and used correctly to minimise its impact on the environment.

In an era of heightened environmental awareness, responsible packaging practices are not only commendable but increasingly expected. Our Peak Performance Survey found that 96% of online retailers and 3PLs said they’re using sustainable and recyclable packaging. But if consumers can’t easily see how to dispose of the packaging correctly, then unfortunately, it won’t be.

If your business is the same, and you already use eco-friendly packaging. You could consider adding messaging onto the pack or a small note alongside the invoice inside the parcel, showcasing clear recycling information. And if you are looking to start using sustainable products, check our great range here.

3. Accessible packaging

Accessible packaging is easy for everyone to open and use. Inclusivity is in the interest of both businesses and their consumers, allowing your business to connect to wider audiences. Integrating accessibility and inclusivity into the packaging design process should be as commonplace as factoring in specs like size, product weight and sustainability.

So, how can you design packaging to be more accessible and inclusive? Here are three inclusive packaging design principles to consider:

• The design should be equitable and ergonomic – The packaging should provide the same means and ease of use for all users of the packaging.
• The design should be flexible – The inclusive packaging should accommodate a range of preferences, so it is adaptable to different abilities.
• The design should be intuitive – The packaging must be easy to understand, regardless of the user’s experience, knowledge and skills.

4. Connected packaging

If you want to communicate and engage on top of the standard branding practices, why not explore connected packaging?

Essentially, it’s packaging that can be transformed into a digital experience. This is achieved by printing packaging with QR codes, barcodes or images that can be scanned with a smart device that launches a digital experience in a browser-based app. For example, the overlay of digital experiences onto the real world has been used to help transform packaging into brands’ media channels to drive sales and increase engagement.

As this is a very specialised topic, if you want to learn more from a leader in the space, check out our blog with Zappar.

How to foster long-term customer relationships with packaging

As the ecommerce packaging experience doesn’t end when the box is opened. It can be a powerful tool for fostering long-term customer relationships. Consider the extra things you could implement to further that engagement past the unboxing stage.

You could encourage customers to join loyalty programs or leave reviews by including information and incentives inside the package to build trustworthiness. (Plus, if you have implemented our suggestions, we’re confident you’ll get glowing reviews!) And don’t forget social media; encourage customers to share their unboxing experiences by adding shareable elements like branded hashtags.

Using innovative technology to discover the best packaging experience for your brand

Our team of experts can help you find the perfect packaging solution tailored to your business! We have design, sample-making, printing, and testing equipment all under one roof to make your custom packaging come to life!

If you want personalised advice about the best packaging option for your clothing business, contact us today.

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